Join us for show 'n tell and conversations on how to improve content audits. If you've done an audit before, bring your content audit templates or completed audits that you can share with others. We'll share stories of what worked, what failed, and what questions we have on how to improve the inventory process so that we get useful information.
As much as we love poring over assets and analytics, opening hundreds of tabs in Chrome, and creating masterpieces in Excel, we all need to recharge sometimes (and maybe see a human or two again). Take a break from the grind and unwind with the RVA Content Strategy crew at Happy Hour!
Something very exciting happened at the end of last year: In partnership with A Book Apart, the amazing Karen McGrane released her book Content Strategy for Mobile. Long before the book went to press we were dreaming of a night when we would discuss the great ideas in this book with all of our content friends (ahem, that's you).
And, lucky for us, the time has come for our first book club! Over the next few weeks, we'll devour our copies of Karen's book, and then we'll come together to share what we learned, what impressed us, and what down-right confused us.
After chatting about the book, we'll head out to one of the neighborhood bars for a nightcap.
We had such a great time with you in July talking about content that we're getting together to dig a little deeper.
We'll kick off the night by quizzing local folks who are up to their elbows in content on what they do every minute of the day and how they do it. We'll talk about audits, style guides, metadata, and governance plans - oh my!
Our panelists will share what tools make their lives easier and lessons they've learned along the way of creating and publishing awesome content. Whether you're a content newbie or an expert, the discussion promises to be fun and informative for all.
After we geek out for a bit, we'll head over to Capital Ale House for drinks.
Harris Schachter, Sr. SEO Specialist, Capital One
Heidi Lasalata, Director of Brand Marketing, Charles Luck Stone Center
Deanna Lorianni & Meghan Codd, Co-Owners, Zuula Consulting