The User Experience of the Content Management System
Or, A Love Letter to Our Clients, Teams, AND Customers: A Well-Designed CMS!
A good content management system helps you provide epic customer experiences. A great CMS goes one step further—it helps you deliver enjoyable user experiences to the editorial and marketing teams that use it every day.
Understandably, the CMS user experience is often sidelined in favor of the front-end, customer-facing experience. After all, there’s only a select few content creators that will be exposed to the back-end, right?
But at the end of the day, these two aspects can't, and shouldn't be separated. A thoughtfully-designed CMS user interface is paramount to delivering great customer experiences. And, a great experience for content creators will reduce staff costs, training costs, and technology customization costs over time, too.
Taylor Horak of Authentic will show us how to face the UX of the CMS head on. From tips for the discovery phase to employing content modeling, Taylor will reveal how to craft a simple-to-use, efficient platform that supports infinite website redesigns and scales well.
Taylor is a consultant at Authentic, working as a client advocate throughout the design and implementation process to deliver sustainable content management solutions. A typical week for Taylor includes leading a client discovery workshop, developing end-user training, and designing flexible content models.