Documenting Your Content Strategy
The word documentation has a bad rap. But for anyone strategically planning for content, it’s necessary if you want your project to be understood leading up to and beyond launch day.
- Look at simple, short, shareable formats to capture the content strategy, audience needs, business needs, and content requirements
- Practice documenting the content strategy for real-world scenarios
- Discuss how to use what you capture to keep everyone aligned — and not let that work go to waste
On top of hands-on practice, you’ll leave with a sample format to use when you get back to work.
Sara Zailskas Walsh started out in journalism and ended up doing content strategy and UX design for home building, airline, smartphone, and financial industries. She’s currently doing experience strategy work at CapitalOne.com in San Francisco, where she’s learned to tolerate kale if it’s prepared certain ways.
Time: 8:30 am - 10:30 am